Gordon tl;dr M$‘s’ drug dealer strategy: offer cheap subs to destroy competition, replacing physical sales with digital rental. Then they 100% control the supply and prices, ensuring you’re stuck in their sub model because you don’t actually own anything and have to continue paying to use it. Yes, current system is too good to be true, as you’ll all be paying more later. M$ do this to maximise their profits, which therefore means we are paying more in the long run.