I was discussing this with a friend and a lot of people going ‘12 Grand for a PC!’ don’t quite seem to have the right perspective to me.
The new Mac Pro is not a machine to sit on your desk and for you to read your email and use Word and Excel and what have you. Maybe not even for you if you’re a Youtube ‘creative’ doing stuff in 1080p video. It’s just not that at all. If you want that, Apple will sell you anything from a basic Mac mini and you can go buy a monitor up to the iMac Pro which is actually a pretty hardcore piece of kit when you look at the specs. if you’re buying even the most basic Mac Pro to do any of that, you’re wasting your money.
The Mac Pro is not a tower PC, it’s a piece of serious industrial machinery in the shape of one. The ‘industry’ in this case just happens to be blistering top end digital content production. Simultaneous 100 track recording setups. 8K video editing with multiple cameras and in-edit rendered SFX. Serious research level analysis of petabyte data stores.
When you look at the Mac Pro price, you shouldn’t ask “how much does a ‘Dell tower cost?’”, you need to ask "How much does a JCB cost? Or a production grade CNC milling machine?' That’s the ‘equipment’ the Mac Pro is actually in the same environment as, not someone’s laptop.
Same with the monitor. Yes, it’s insane (and maybe for six grand they could throw in a stand of SOME sort, even if it’s not the all singing all dancing one) but it’s a tool for a very specific requirement, and the more specific the requirement, generally, the higher the price.
Now, I agree with the comment that therefore the market they’re shooting for is vanishingly small - maybe a couple of thousand locations worldwide. But equally, it was probably never intended to be anything else.
Just as an illustration - Aston Martin are making an EV Rapide. They’re making 150 of them. They could probably make more but I suspect 150 is about the number they think they’re going to sell - the number of people who can afford and want to buy a quarter million pound electric car is probably limited. So if they only sell 150 of them, is it a failure? Why, because it didn’t sell as many in 2019 as a Tesla 3 or a Porsche 911? I suspect it did them a lot of good to do it as an engineering challenge, and it got them a lot of publicity and I doubt they’ll lose money…
I honestly don’t know if it’s a good idea, the new Mac Pro. And I do wish Apple did something in the ‘middle ground’ that was not an iMac because they’re a pain if they go wrong. But I suspect we’ll never know if it makes Apple money or not and, frankly, I’m not entirely sure Apple really care - they have a lot of money already, after all.
what I do think is that analysing the Mac Pro as if it was a ‘normal’ or even standard workstation PC is doing it all wrong, IMO.